OD Clothing

Since its conception in 2013, OD has been a one-man band.

I’ve never been one to fulfil my ego or talk about myself much; but I feel a meet the maker section might help get under the skin of everything I, and OD, stand for.

My Name is Harry Odell; I’m based in London, UK; I graduated university in Fashion Design at Southampton Solent in 2018.

My final major project university collection was sh0wn at Graduate Fashion week 2018 and at Durham University Charity Fashion Show in 2019 and 2021

Since graduation I interned for Liam Hodges, Feng Chen Wang and 1×1 Studio and went on to be the Assistant Designer Menswear for French Connection and moved on to be the Assistant Designer Menswear at Koovs.

Since Covid-19 in March 2020 I’ve found more time to work on my namesake brand which I started back in 2013.

Boosted by the world’s need for repair – consumers are finally starting to realise the need for sustainable practises and an eco-conscious based ethical consumerism.

I also feel that a lot of repurposed and sustainable brands and marketing strategies are a bit too serious so I want to pump a bit of fun and personality into repurposing.

This is alongside my main goal for OD which is to create a sustainable repurposed lifestyle for all.